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GET ATTRIBUTION CERTIFIED

Prove Marketing's Impact on Revenue.

Get certified in attribution strategy with an in-depth course teaching you how to tie marketing activity to revenue, align your marketing and sales teams, and make strategic, data-backed decisions, all using HubSpot.

 
GET ATTRIBUTION CERTIFIED

Your budget, headcount, and job are at risk.

Marketing is frequently seen as a cost center, not a revenue driver. When budgets get tight, marketing is often first to get cut.
YOU know that your marketing is working, but without clear attribution, you can't prove it.  

When it’s time to defend your spend, “We think it helps” won’t cut it.

Marketing headcounts are frozen
Budgets are under increased scrutiny
Expectations have never been higher

Learn to prove Marketing’s revenue contributions.

Develop attribution skills, demonstrate your strategic value, and earn a set at the leadership table.

Earn your Attribution Mastery Certification

The Attribution Mastery Certification Course teaches you how to use HubSpot’s attribution tools to finally answer the questions that matter:

  • What’s working? What channels, assets, and efforts are really driving revenue.
  • Where’s the waste? What can be cut without losing pipeline.
  • How do we grow? Where to double down to hit aggressive goals.

Turn marketing into a revenue driver.

Earn your Attribution Mastery Certification

This course teaches you how to connect marketing activity to revenue so that you can:

  • Show your contributions to company growth
  • Protect and grow your budget and headcount
  • Earn credibility and decision making power
  • Gain the skills needed to land your next role
GET ATTRIBUTION CERTIFIED

Attribution Mastery Course Curriculum

Attribution Foundations

Understand attribution strategy, models, and the “why” behind the data.

HubSpot's Attribution Tools

Learn how to use HubSpot’s built-in tools and properties to start tracking impact.

Implementing Attribution

Build custom workflows, properties, and reporting infrastructure from scratch.

From Data to Decisions

Use attribution insights to drive revenue, prioritize spend, and lead conversations.

Final Assessment + Certification

Recap key takeaways, test your knowledge, and earn your LinkedIn-worthy credential.

You're learning strategy, not just software. Get practical, hands-on training with templates, real-life walkthroughs, and the confidence to implement it all.

GET ATTRIBUTION CERTIFIED

Attribution Mastery Certification Course

Attribution Foundations

Understand attribution strategy, models, and the “why” behind the data.

HubSpot Attribution Tools

Learn how to use HubSpot’s built-in tools and properties to start tracking impact.

Implementing Attribution in HubSpot

Build custom workflows, properties, and reporting infrastructure from scratch.

From Data to Decisions

Use attribution insights to drive revenue, prioritize spend, and lead conversations.

Final Assessment + Certification

Recap, test your knowledge, and earn your LinkedIn-worthy credential.

You're learning strategy, not just software. Get practical, hands-on training with templates, real-life walkthroughs, and the confidence to implement it all.

ENROLL TODAY
MEET YOUR INSTRUCTOR

Ryan Gunn

Ryan Gunn is the founder of Attribution Academy. With over a decade of in-house and agency experience leading marketing teams, Ryan has helped companies build scalable systems that connect marketing activity to real revenue. 

Ryan is an active HubSpot community member, INBOUND speaker, podcast host, and moderator of the r/hubspot subreddit. He lives in Richmond, VA with his partner, Erin, and his two dogs, Giles and Willow. 

CONNECT WITH RYAN ON LINKEDIN

Get Attribution Certified!

Turn attribution into a system that drives strategy, earns respect, and proves your value.

Inside this course, you’ll build a repeatable, scalable framework to show exactly how marketing drives revenue.

PURCHASE THE COURSE

$599

Gain a framework for building attribution

  • Learn attribution strategy, tools, and implementation with 5 in-depth modules
  • Activate HubSpot’s native and custom attribution features 
  • Create templates, tracking tools, and a project plan for launching attribution
  • Test your skills with assessments, quizzes, and a final exam
  • Earn a certification badge to showcase on LinkedIn
  • Gain lifetime access and future course updates
GET CERTIFIED

BULK PRICING FOR AGENCIES

$449

Per student for 3+ students (25% discount)

  • Get your team certified to deliver attribution services
  • Prove the impact of your work on client revenue
  • Leverage downloadable templates across client projects
  • Earn a certification badge to showcase on LinkedIn and your website
  • Share an exclusive course discount code with your clients
  • Get your company listed on our Certified Services Partners page (coming soon!)
APPLY FOR AGENCY PRICING