The course is fully pre-recorded, allowing you to progress at your own pace and without needing to worry about scheduling across time zones. 

While the course uses demo examples from HubSpot, the vast majority of the material could be applied to any combination of CRM and Marketing Automation Platform. 

If you do have HubSpot, I would recommend Marketing Hub Pro or Enterprise in order to get the most out of the course materials. 

Use this email template to convince your boss to let you use professional development funds or reimburse you for the cost. 

Subject: Professional Development Request: Marketing Attribution Course

Hi [Manager's Name],

I recently completed the free Module 1 of the Attribution Mastery Certification course and I believe the full program is a high-ROI investment for our team.

The remaining four modules focus on implementation, specifically covering:

• Selecting attribution models that fit our specific customer journey
• Implementing the necessary tracking and data infrastructure in HubSpot
• Translating attribution data directly into optimized budget allocation

This course will allow me to track what channels and campaigns drive actual revenue so we can double down on what's working and cut things that don't perform.

The full course costs $799, which I believe will be more than covered by the additional revenue we can realize when we are able to optimize our marketing strategy. If approved for reimbursement, I will immediately begin applying the frameworks learned, starting with a review of our current tracking setup.

Thank you for considering this professional development opportunity.

Best,
[Your Name]