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Prove Marketing's Impact on Revenue with HubSpot

Get certified in attribution strategy with an in-depth course teaching you how to tie marketing activity to revenue, align your marketing and sales teams, and make strategic, data-backed decisions, all using HubSpot.

The Attribution Mastery Certification course launches in Fall 2025. 

 
ENROLL TODAY

FREE DOWNLOAD

UTM Tracking Link Builder

Start Tracking Like a Certified Pro!

Tired of messy spreadsheets, inconsistent UTMs, or guessing where your leads came from?

Download our FREE UTM Tracking Link Builder, the same template we use inside the Attribution Mastery Certification Course.

It’s simple, organized, and designed to plug directly into your HubSpot reporting setup.

DOWNLOAD NOW

FREE DOWNLOAD

UTM Tracking Link Builder

Start Tracking Like a Certified Pro!

Tired of messy spreadsheets, inconsistent UTMs, or guessing where your leads came from?

Download our FREE UTM Tracking Link Builder, the same template we use inside the Attribution Mastery Certification Course.

It’s simple, organized, and designed to plug directly into your HubSpot reporting setup.

DOWNLOAD NOW

When Marketing Looks Like a Cost Center, Your Budget Is at Risk

You know marketing works, but without clear attribution, you can't prove it.  When it’s time to defend your spend, “We think it helped” won’t cut it.

HubSpot has the tools. But applying them strategically?
That’s where the magic happens.

Marketing team headcounts are frozen
Budgets are under increased scrutiny
Expectations have never been higher

Learn to Prove Marketing’s Revenue Impact

 Earn a downloadable certificate to showcase on LinkedIn, your resume, or wherever you want to prove your skills.

Earn your Attribution Mastery Certification

The Attribution Mastery Certification Course teaches you how to use HubSpot’s attribution tools to finally answer the questions that matter:

  • What’s working? What channels, assets, and efforts are really driving revenue.
  • Where’s the waste? What can be cut without losing pipeline.
  • How do we grow? Where to double down to hit aggressive goals.

Inside the course, you’ll learn how to:

Use HubSpot attribution tools to build reports leadership trusts.
Distinguish between sourced vs. influenced revenue.
Implement multi-touch, self-reported, and first/last touch models.
Create a reporting engine that links every campaign to pipeline and profit.

Turn marketing into a revenue driver.

Earn your Attribution Mastery Certification

This course teaches you how to connect marketing activity to revenue so that you can:

  • Show your contributions to company growth
  • Protect and grow your budget and headcount
  • Earn credibility and decision making power
  • Gain the skills needed to land your next role

Real Marketers. Real Results.

connor-jeffers-headshot

"Ryan has a deep understanding of marketing strategy and the HubSpot software. He does a great job of breaking down complex concepts into digestible and actionable steps. Any marketer who is struggling to prove their worth or grow their career would benefit from this course!"

Connor Jeffers
Founder & CEO @ hapily

Attribution Mastery Certification Course

Attribution Foundations

Understand attribution strategy, models, and the “why” behind the data.

HubSpot Attribution Tools

Learn how to use HubSpot’s built-in tools and properties to start tracking impact.

Implementing Attribution in HubSpot

Build custom workflows, properties, and reporting infrastructure from scratch.

From Data to Decisions

Use attribution insights to drive revenue, prioritize spend, and lead conversations.

Final Assessment + Certification

Recap, test your knowledge, and earn your LinkedIn-worthy credential.

You're learning strategy, not just software. Get practical, hands-on training with templates, real-life walkthroughs, and the confidence to implement it all.

ENROLL TODAY

Attribution Mastery Certification Course

Attribution Foundations

Understand attribution strategy, models, and the “why” behind the data.

HubSpot Attribution Tools

Learn how to use HubSpot’s built-in tools and properties to start tracking impact.

Implementing Attribution in HubSpot

Build custom workflows, properties, and reporting infrastructure from scratch.

From Data to Decisions

Use attribution insights to drive revenue, prioritize spend, and lead conversations.

Final Assessment + Certification

Recap, test your knowledge, and earn your LinkedIn-worthy credential.

You're learning strategy, not just software. Get practical, hands-on training with templates, real-life walkthroughs, and the confidence to implement it all.

ENROLL TODAY

Is the Attribution Mastery Course for You?

Attribution Mastery is built for marketers who are ready to stop guessing and start proving.

If you’re using HubSpot and want to show exactly how marketing drives revenue, this course was made for you.

This is for you if:

  • You’re a marketer at a mid-sized company using HubSpot
  • You’ve been asked to prove ROI and are tired of scrambling for answers
  • You want to be seen as a strategic revenue driver—not just the person who “runs campaigns”
  • You’re ready to turn attribution into a system, not a mystery

This isn't for you if:

  • You don’t use HubSpot or plan to implement it

  • You’re looking for a theory-only course without real-world application

  • You want a quick fix or a few dashboards without understanding the “why” behind them

MEET YOUR INSTRUCTOR

Ryan Gunn

Ryan Gunn is the founder of Attribution Academy and the creator of HubSessed, a newsletter for HubSpot power users. He currently serves as Director of Demand Generation & Marketing Operations at Aptitude 8, one of HubSpot’s top Elite partners.  

With over a decade of experience in marketing operations, Ryan has helped companies—from startups to enterprise teams—build scalable systems that connect marketing activity to real revenue. At Aptitude 8, he’s been instrumental in elevating the brand to be one of the strongest in the HubSpot ecosystem.   

Ryan holds a B.A. in English – Creative Writing from Virginia Tech and an MBA in Marketing from William & Mary’s Raymond A. Mason School of Business.

LinkedIn

Become a Revenue Marketer!

Turn HubSpot attribution into a system that drives strategy, earns respect, and proves your value.

Inside this course, you’ll build a repeatable, scalable framework to show exactly how marketing drives revenue.

attribution-academy-course-screenshot

ONE-TIME INVESTMENT

$799

Walk away with a system, not just knowledge.

  • 5 in-depth modules covering attribution strategy, tools, and implementation
  • Hands-on training using HubSpot’s native and custom attribution features 
  • Templates, tracking tools, and a project plan for launching attribution in your org
  • Real-world walkthroughs, quizzes, and a final assessment to test your skills
  • A certification badge to showcase your expertise on LinkedIn
  • Confidence to finally connect marketing to revenue
  • Lifetime access, plus future updates
ENROLL TODAY & GET CERTIFIED

FREE PREVIEW MODULE

$0

Gain real insights and explore the course before enrolling.

  • Full access to Module 1: Attribution Foundations
  • Learn why attribution matters for your company, career, and budget
  • Break down attribution models: sourced, influenced, multi-touch, self-reported, and more
  • Understand common pitfalls and how to avoid them
  • Take the Determining Your Attribution Maturity self-assessment
  • Watch a real-life walkthrough of simplified journeys and reporting
  • Includes Module 1 Quiz to test your knowledge
ENROLL FOR FREE
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