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ENROLL TODAY

Prove Marketing's Impact on Revenue.

Get certified in attribution strategy with an in-depth course teaching you how to tie marketing activity to revenue, align your marketing and sales teams, and make strategic, data-backed decisions, all using HubSpot.

 
ENROLL TODAY

Your budget, headcount, and job are at risk.

Marketing is frequently seen as a cost center, not a revenue driver. When budgets get tight, marketing is often first to get cut.
YOU know that your marketing is working, but without clear attribution, you can't prove it.  

When it’s time to defend your spend, “We think it helps” won’t cut it.

Marketing team headcounts are frozen
Budgets are under increased scrutiny
Expectations have never been higher

Learn to prove Marketing’s revenue contributions.

Develop attribution skills, demonstrate your strategic value, and earn a set at the leadership table.

Earn your Attribution Mastery Certification

The Attribution Mastery Certification Course teaches you how to use HubSpot’s attribution tools to finally answer the questions that matter:

  • What’s working? What channels, assets, and efforts are really driving revenue.
  • Where’s the waste? What can be cut without losing pipeline.
  • How do we grow? Where to double down to hit aggressive goals.

Inside the course, you’ll learn how to:

Use HubSpot attribution tools to build reports leadership trusts.
Distinguish between sourced vs. influenced revenue.
Implement multi-touch, self-reported, and first/last touch models.
Create a reporting engine that links every campaign to pipeline and profit.

Turn marketing into a revenue driver.

Earn your Attribution Mastery Certification

This course teaches you how to connect marketing activity to revenue so that you can:

  • Show your contributions to company growth
  • Protect and grow your budget and headcount
  • Earn credibility and decision making power
  • Gain the skills needed to land your next role
ENROLL TODAY

Real marketers. Real results.

connor-jeffers-headshot

"Ryan has a deep understanding of marketing strategy and the HubSpot software. He does a great job of breaking down complex concepts into digestible and actionable steps. Any marketer who is struggling to prove their worth or grow their career would benefit from this course!"

Connor Jeffers
Founder & CEO @ hapily

Attribution Mastery Course Curriculum

Attribution Foundations

Understand attribution strategy, models, and the “why” behind the data.

HubSpot's Attribution Tools

Learn how to use HubSpot’s built-in tools and properties to start tracking impact.

Implementing Attribution

Build custom workflows, properties, and reporting infrastructure from scratch.

From Data to Decisions

Use attribution insights to drive revenue, prioritize spend, and lead conversations.

Final Assessment + Certification

Recap key takeaways, test your knowledge, and earn your LinkedIn-worthy credential.

You're learning strategy, not just software. Get practical, hands-on training with templates, real-life walkthroughs, and the confidence to implement it all.

ENROLL TODAY

Attribution Mastery Certification Course

Attribution Foundations

Understand attribution strategy, models, and the “why” behind the data.

HubSpot Attribution Tools

Learn how to use HubSpot’s built-in tools and properties to start tracking impact.

Implementing Attribution in HubSpot

Build custom workflows, properties, and reporting infrastructure from scratch.

From Data to Decisions

Use attribution insights to drive revenue, prioritize spend, and lead conversations.

Final Assessment + Certification

Recap, test your knowledge, and earn your LinkedIn-worthy credential.

You're learning strategy, not just software. Get practical, hands-on training with templates, real-life walkthroughs, and the confidence to implement it all.

ENROLL TODAY
MEET YOUR INSTRUCTOR

Ryan Gunn

Ryan Gunn is the founder of Attribution Academy and the creator of Hubsessed, a weekly newsletter for HubSpot power users. Previously, he served as Director of Demand Generation & Marketing Operations at Aptitude 8, one of HubSpot’s top Elite partners. 

With over a decade of experience leading marketing teams, Ryan has helped companies—from fintech startups to enterprise logistics companies—build scalable systems that connect marketing activity to real revenue. 

Ryan is an active HubSpot community member, INBOUND speaker, podcast host, and moderator of the r/hubspot subreddit. He lives in Richmond, VA with his partner, Erin, and his two dogs, Giles and Willow. 

Connect with Ryan on LinkedIn
MEET YOUR INSTRUCTOR

Ryan Gunn

Ryan Gunn, Founder of Attribution Academy has spent over a decade in the HubSpot ecosystem, building, learning, and helping others. Most recently, they led Marketing at Aptitude 8, an Elite HubSpot Partner, where they helped scale revenue from $3 million to over $10m in under 2 years. Ryan lives in Richmond, VA with their partner Erin, and two dogs, Giles and Willow. 

Connect with Ryan on LinkedIn

Become a Revenue Marketer!

Turn attribution into a system that drives strategy, earns respect, and proves your value.

Inside this course, you’ll build a repeatable, scalable framework to show exactly how marketing drives revenue.

attribution-academy-course-screenshot

1ST MODULE FREE

$0

Gain real insights and explore the course before enrolling.

  • Get free access to Module 1: Attribution Foundations and supporting downloadable content
  • Learn why attribution matters for your company, career, and budget
  • Break down attribution models: sourced & influenced, multi-touch, self-reported, and more
  • Understand common pitfalls and how to avoid them
  • Determine Your Attribution Maturity with a self-assessment
  • Experience a real-life example of attribution in practice
  • See if the full course is right for you
ENROLL FOR FREE

BUY THE FULL COURSE

$799

Walk away with a system, not just knowledge.

  • Learn attribution strategy, tools, and implementation with 5 in-depth modules
  • Activate HubSpot’s native and custom attribution features 
  • Create templates, tracking tools, and a project plan for launching attribution in your org
  • Test your skills with assessments, quizzes, and a final exam
  • Earn a certification badge to showcase your expertise on LinkedIn
  • Gain the confidence to finally connect marketing to revenue
  • get lifetime access, plus future updates
ENROLL TODAY & GET CERTIFIED