We all know that great marketing, sales, and service don't happen by accident. They're built on the back of rock-solid systems and smart, scalable processes. This is the work of go-to-market leaders—people who spend their days in the trenches, aligning teams, cleaning up data, building complex automations, and making sure the entire GTM machine runs smoothly.
The spotlight is always on the public-facing leaders – the CMOs, CROs, and CEOs – while operational leaders only get noticed when something goes wrong. And while everyone is busy not noticing them, they're the ones making sure every lead is routed correctly, every piece of data is reliable, and every handoff between teams is seamless.
This is exactly why I'm excited to be both a judge and sponsor of the GTM Leadership Awards. I want to be a part of recognizing the people who are quietly, but powerfully, shaping the future of GTM operations.
Who Should You Nominate?
We're looking for individuals who have demonstrated excellence in strategic leadership, operational execution, and cross-functional alignment—the hallmarks of a true GTM leader.
The people in your organization who are relentlessly focused on operational excellence.
They're the ones who:
- Implement HubSpot's new features before anyone else and figure out the most practical use cases.
- Build the automated lead routing that makes your sales team's life a thousand times easier.
- Debug a complex workflow at 8 PM on a Friday night because a mission-critical campaign depends on it.
- Clean up your HubSpot portal's data so your analytics are actually trustworthy. (I know you know who these people are!)
- Design a new onboarding process in HubSpot that reduces customer churn.
- Align Marketing, Sales, and Service to work as one cohesive unit, instead of a bunch of siloed departments.
The awards are designed to celebrate the tactical geniuses and the strategic masterminds who make everything we do in HubSpot (or your preferred CRM) possible.
Do you know someone who fits this description? Maybe it's a coworker, a manager, or even yourself (yes, you can nominate yourself!). This is your chance to give them the recognition they (or you) deserve.
Here's the most important part: The nomination window is open right now, but it closes in just 9 days, on September 26th!
Click here to submit a nomination!
Who Picks the Winners?
The GTM Leadership Awards will recognize the Top 40 GTM Leaders across five key areas: Revenue Operations, Marketing Operations, Sales Operations, Service Operations, and CRM Operations.
The winners will be selected by a panel of industry experts. I'm honored to be among them, alongside some of the sharpest minds in the business:
Em Wingrove, Chief Experience Officer, Aptitude 8
Kim Hacker, Chief Operating Officer, Arrows
Matt Volm, CEO & Co-Founder, RevOps Co-op
Monique Lemieux, Director of Marketing Operations, PandaDoc
Ryan Gunn, Founder, Attribution Academy (that's me!)
And a late addition to the judges table: Sangram Vajre, Co-Founder & CEO, GTM Partners
The awards are made possible by an incredible group of sponsors, including HubSpot, who are all deeply invested in the HubSpot ecosystem and the GTM community.
I can't wait to read the incredible stories of the operational leaders who are driving real, measurable growth.
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